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Head of Marketing

Head of Marketing

Head of Marketing

Job Reference::
005
LatAm

Responsibilities:

· Lead the Marketing function, including all aspects of brand and marketing activity.

· Own and develop the brand and marketing strategy, building consensus within the senior team.

· Create, and report against, an agreed marketing budget.

· Develop innovative solutions to out-perform competitors marketing spend and activity.

· Build effective marketing assets including sales materials, in collaboration with wider Commercial team.

· Leadership of the current Marketing team, plus expanding the function with recruitment of new hires.

· Lead the design, implementation and activation of participation at industry events and conferences.

· Create and nurture appropriate relationships, generating advocacy for the clients’ products and services.

· Effectively and astutely negotiate complex marketing commercial agreements in conjunction with the C-level team.

· Maintain an expert level understanding of betting and gaming industry trends and developments providing insights to stakeholders across the business.

· Lead on special or exceptional projects.

· Regular reporting to senior stakeholders.

 

Skillet and Requirements:

· Previous experience (5+ years) as a CMO or head of marketing.

· Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion etc.)

· Solid understanding of market research and data analysis methods.

· Ability to apply marketing techniques over digital (e.g. social media) and non-digital (e.g. press) channels.

· Understanding of different business disciplines (IT, finance etc.).

· Proficient in MS Office and business software (e.g., CRM).

· A leader with both creative and analytical capabilities.

· Outstanding communication (written and verbal) and interpersonal abilities.

· BSc/BA in business administration, marketing, communications or relevant field; MSc/MA will be a plus.