Responsibilities:
- Lead the Marketing function, including all aspects of brand and marketing activity.
- Own and develop the brand and marketing strategy, building consensus within the senior team.
- Create, and report against, an agreed marketing budget.
- Develop innovative solutions to out-perform competitors marketing spend and activity.
- Build effective marketing assets including sales materials, in collaboration with wider Commercial team.
- Leadership of the current Marketing team, plus expanding the function with recruitment of new hires.
- Lead the design, implementation and activation of participation at industry events and conferences.
- Create and nurture appropriate relationships, generating advocacy for the clients’ products and services.
- Effectively and astutely negotiate complex marketing commercial agreements in conjunction with the C-level team.
- Maintain an expert level understanding of betting and gaming industry trends and developments providing insights to stakeholders across the business.
- Lead on special or exceptional projects.
- Regular reporting to senior stakeholders.
Key Requirements:
- Previous experience (5+ years) as a CMO or head of marketing.
- Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion etc.)
- Solid understanding of market research and data analysis methods.
- Ability to apply marketing techniques over digital (e.g. social media) and non-digital (e.g. press) channels.
- Understanding of different business disciplines (IT, finance etc.).
- Proficient in MS Office and business software (e.g., CRM).
- A leader with both creative and analytical capabilities.
- Outstanding communication (written and verbal) and interpersonal abilities.
- BSc/BA in business administration, marketing, communications or relevant field; MSc/MA will be a plus.
