Responsibilities:
- Create and build on best-practice, web3-focused marketing strategies to promote the company and increase user adoption.
- Lead with hands-on execution of marketing campaigns, from implementation to analytics, focusing on actionable outcomes that drive key business metrics.
- Lead the creation of compelling written content for marketing campaigns, including blog posts, social media posts, email newsletters, and press releases.
- Work closely with our Social Media Marketer to optimise key social channels and coordinate effectively within broader marketing strategy
- Collaborate with designers to create visually appealing marketing materials, including graphics, videos, and infographics.
- Implement marketing data and metrics analysis to measure the effectiveness of campaigns and optimize strategies for maximum impact.
- Stay up-to-date with industry trends and competitor activities to identify opportunities for innovation and differentiation.
- Build and maintain relationships with KOLs, media outlets, and strategic partners to expand brand reach and visibility.
- Coordinate marketing events, webinars, and conferences to showcase Amasa and engage with the community.
Key Requirements:
- Minimum 3 years experience in marketing roles with web-based products.
- At least 1+ years in a marketing role in web3, preferably EVM based DeFi.
- Experience working within a small, early-stage startup team spread across multiple time zones.
- Solid understanding of decentralized finance (DeFi) concepts and trends.
- A web3 native, tapped into the culture of the space, with a fluent understanding of ecosystems, trends, and even memes.
- Demonstrated track record in development and execution of successful multi-channel marketing campaigns to grow the user base for an app/apps.
- Excellent written and verbal communication skills
- Fluent English – both written and spoken.
- Strong analytical skills with the ability to interpret marketing data and metrics.
- Creative thinker with a passion for innovation and problem-solving.
- Proficient in working independently, with a proven ability to handle and carry out multiple facets of marketing activities without reliance on a team.
- Experience with marketing automation tools and platforms is a plus.
